IMD-3-2127 © 2009
Bouquet, Cyril; Lief, Colleen
This four-part case series takes a close take a look at the growth technique of Terminology Media, a little Canadian company in the highlyregulated Chinese instructional publishing market. The A case addresses essential concerns surrounding the technique procedure.
If, for example, the Chinese market has turned out to be a blended bag for foreign publishing business, how should Michael Kraft, a rather entrepreneurial CEO, examine his business's possibilities of success, and then go about choosing upon the proper market entry method? How appealing is the market truly, and does the company have the best partner to be successful? Knowing goals: To discover about the essential motorists of global growth.
Subjects: International expansion; Entry market strategy; Strategy; Leadership
Settings: Canada; China; Educational publishing; Small; 1998-2009
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