mGAMES is a manufacturer based games software for handheld computers, PDAs and cell phones. The new CEO has just been informed of potential hostile takeover of the company's main producer of CPC. At the same time, he received a phone call from a senior manager in the Nordic telecom companies have expressed interest in forming partnerships. That all this happened, CEO faces increasing pressure from the chairman of the company to meet current performance problems. In a complex and changing environment, he must choose which groups of clients (traditional handheld gaming device manufacturers, telecom vendors, manufacturers or PDA) to center. "Hide
by Allen Morrison, Sam Hill, Scott Hill Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: August 12, 2002. Prod. #: 902M20-PDF-ENG
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