Metso Paper, the world's largest producer of paper products, machinery, seeks to transform themselves into knowledge-and information services and solutions provider for the paper industry's aggressive use of information technology. In the autumn of 2002, Jorma Hujala, vice president of development projects of the Department of Literature and the largest business unit of Metso Paper, Rautpohja, took part in a corporate-wide brainstorming session to decide how to improve the production of paper machines and delivery process. Due to the low growth rates in traditional markets, the company should consider expanding its strategy and business model to become not just a car manufacturer, and provider of value chain in the production of paper. When the new strategy, the company considers its world-class knowledge and ability to be its key competitive asset. Over the last decade, the department has improved the performance of the project through aggressive use of IT. Hujala and his team had to think about how to enable and support the new corporate strategy, and how to continue to develop their IT skills and services, respectively. "Hide
by Lynda M. Applegate, Marikka Heikkila Kalle Lyytinen Source: Harvard Business School 29 pages. Publication Date: September 20, 2004. Prod. #: 805057-PDF-ENG
