Minicase it is one of 10 in the series are written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method successful launch of the company in San Francisco, which made sustainable design principles guiding force of its strategy. Unlike other firms, however, the method of selling their products on performance, cost, and aesthetics, health and the environment simply built into the design from the beginning. Backed by venture capital and sales success in the target country, the method is a model of what could eventually become standard practice and strategy. "Hide
by Andrea Larson, Jeff York Source: Darden School of Business 4 pages. Publication Date: January 29, 2007. Prod. #: UV0812-PDF-ENG
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