When student have the English-language PDF of this concise Case in a coursepack, they will likewise have the choice to acquire an audio version. Metabical is a brand-new weight reduction drug from Cambridge Sciences Pharmaceuticals planned for reasonably obese people. In expectancy of last FDA approval, the senior director of marketing, Barbara Printup, gets ready for the item launch and need to make a number of vital choices. She has to choose the ideal packaging size for the drug which generally needs a 12-week course of treatment.
metabical case solution
To develop the preliminary demand projection, Printup thinks about 3 methods based on various presumptions. Her last suggestions should think about long term success and fulfill the business's wanted return on investment.The case consists of a quantitative task for students.
PUBLICATION DATE: April 14, 2010 PRODUCT #: 413P01-HCB-POR
This is just an excerpt. This case is about SALES & MARKETING
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