Set up in August 2011, Meru Cabs 3/4 A Spectacular Growth Narrative is a the service industry is the fastest growing and most competitive sector, where the case documents the layout and positioning of a service company in India. It monitors how procedures strategies and technologies are integrated to reduce cost and offer world class service.
Specifically, it follows the variables that have contributed to making Meru Cabs (Meru) the biggest cab operator in India and third largest on the planet. The case elevate questions associated with the expansion of the service to other Indian and global cities, and describes the layout and execution of the service from the dual perspectives of customer orientation and efficient service operation.
Additionally, it take into consideration such variables as driver choice cab reengineering, cab duty, taxi care and fleet maintenance for the proposed service improvement and extension.
PUBLICATION DATE: November 25, 2013 PRODUCT #: ISB021-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Martin Marietta: Managing Corporate Ethics (C1)
Protecting Your Brand Against the Heartbreak of Genericide
What Are the Logics Driving Your Firm?
Note on Cultural Maintenance
El Paso’s Sale to Kinder Morgan
Setting You Up to Fail?
The Millennium Challenge Corporation and Ghana
What Happened at Citigroup? (A)
How Managers Can Lower Mental Illness Costs by Reducing Stigma
To What End? Re-thinking Terrorist Attack Exercises in San Jose (Sequel 2)
