In the spring of 1998, Merrill Lynch before the array of challenges and opportunities associated with its global asset management business. The company recently completed a $ 5.3 billion cash acquisition of UK-based Mercury Asset Management, the transactions that have made it one of the largest asset management organizations in the world, with more than $ 450 billion of assets under management. Merrill Lynch will now manage assets throughout the world with a balanced mix of retail / institutional accounts, fixed income / equity assets, and domestic / international exposure. "Hide
by Andre F. Perold, Imran Ahmed, Randy Altschuler Source: Harvard Business School 29 pages. Publication Date: November 18, 1998. Prod. #: 299005-PDF-ENG
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