In 1995, Merloni management faces profitless prosperity. Increases in commodity prices in the fierce competition in their markets hurt fields. At the same time, the company is trying to expand geographically to become a pan-European and strengthen the position of the three brands. "Hide
by Joseph L. Bower, Bruce McKern, John Naman Source: Harvard Business School 20 pages. Publication Date: March 23, 2000. Prod. #: 300118-PDF-ENG
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