In the month of December 2006, Hermann Gudmundsson (the chief executive officer of both the Esso Iceland and Bilanaust) declared to employees of both companies that a merger was to happen. Diverse workshops were conducted to involve the employees in the increasing construction of the new organization, leading to increased trust between members of the different organizations and a tenable logistics strategy.
By April 2007, Gudmundsson designed a brand new logo, created a brand new company name and and his team had unified the two organizations. On the official launch day, over 800 employees were anticipated to be in attendance as the new brand was unveiled by Gudmundsson. Gudmundsson required to deliver a unforgettable speech that conveyed the right message of the brand going forward and captured all the thrills - but was unsure of what issues to address in the speech and theories he should emphasize to create the right first impression.
PUBLICATION DATE: September 03, 2010 PRODUCT #: 910C19-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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