Many enterprises are not able to integrate and analyze data effectively. When data will be combined with a variety of independent sources in the business that is now a practical and inexpensive, it is possible to conduct rigorous pretest-posttest comparison of complex data sets with accuracy, speed and breadth that have not been practical until now. This article describes a way to combine independent data sets and use the data collected to run informative assays that facilitate sound decision-making. This approach can help to support several important tasks on the basis of evidence of management. Documentation of changes in corporate culture, measuring the links between the "soft" perception variables and the "hard" performance measures, conducting rigorous pretest-posttest comparison and evaluation of the effectiveness of the "Hide
on Palmer Morrel-Samuels, Ed Francis, Steve Shucard Source: California Management Review 21 pages. Publication Date: 01 November 2009. Prod. #: CMR443-PDF-ENG
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