Memorandum Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Memorandum Case Solution

BACKGROUND AND CURRENT SITUATION

In order to analyze the current situation prevailing in the market, through the extensive market analysis it was concluded that there is a gap due to no innovative production of the town homes for the families by any constructor for a very long time. Label and Co. took the advantage of this opportunity and proposed to construct an innovative real state which they named as Centra Falls and with the help of its features it can provide the competitive edge for its investors as well as for its customers.

For the competitors, it can provide the tough competition due to its premium location and other innovative features. In the current scenario, the real estate investment is expected to rise in the upcoming future which is the key advantage for this new company which can help create the future benefits for the company in providing more revenues for the company which can help create more value for the company’s shareholders.

Moreover, the company with the help of this new and unique brand of Centra Falls would get significant benefits in terms of future growth.

FINDINGS AND CONCLUSIONS

Market Indicators for Label And Co.

The reason of choosing this location is the belief that the customers are highly attractive to the superior locations and this would also help the company in charging higher cost for its products. Moreover. with the help of the efficient management and doing the market survey on a time to time basis, it has been revealed that for a very long time no one have focused on building the innovative town home which created a gap for the new customers for the same products. Therefore, it was highly required that someone should come up with the new and innovative ideas to cater the demands of the customers in the most efficient manner.

In order to analyze the market, it can be seen that the Label and Co. has got great opportunities to build the Centra Falls for the reason that there is an increasing demand from the customers for the same product that has yet to be catered by someone. Even by charging some premium on the price, it would still be acceptable for the customer. Moreover, the company has got aprime location for building Centra Falls that is also the key factor for the company to achieve the remarkable growth for the future.

The competitors present in the market are lacking some key aspects with which they wouldbe unable to charge the extra prices for the same products which helps the current company in gaining the competitive edge. The features that the company is promising to provide to its customers with the help of this Centra Falls project arethe presence in the heart of vibrant Pembroke Pines with the standard luxury and the attractive prices for the customers. Moreover, the project provides the timeless elevation, premium quality construction, competitive floor plans and much more to entice its customers to attract this opportunity.

Advantages and Disadvantages of Centra Falls

Creating a unique brand “Centra Falls” has so many advantages as well as disadvantages for Label and Co. which are summarized as below:

With the help of this new brand of Centra Falls, Label and Co. would be able to charge premium price for its products as in the given case, the company would be charging premium of about 5% - 7.5% of base pricing for all homes. With the help of the extensive market survey and identified the gap in the market related to the construction of the innovative town homes, Label and Co. has gained the opportunity for extending its line of business through building according to the perception of the customers. Moreover, for the owners it would help in creating customer loyalty which is the prime concern for every manager in order to create some value for its shareholders....................

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