Since the commencement of the very first Meizhou Dongpo Restaurant in Beijing in 1996, Wang Gang along with his wife commenced 100 chain restaurants in China and foreign countries, and developed group headquarters, logistics center, R&D center and the central kitchen.Meizhou Dongpo has grown into one of the most stable big catering businesses in China. The business entered the period of accelerated development in 2000. Meizhou Dongpo Group has annual operating revenue of over RMB 1.8 billion, accumulative consumers of over 20 million individuals-times and more than 8,000 workers. Meizhou Dongpo has transformed its small- restaurant operation model at beginning into current operation model of large catering group chain. Wang Gang considered Meizhou Dongpo must take the path of standardization to be a large scale Chinese cuisine chain business.
Standardized management has ever been the most significant development strategy at Meizhou Dongpo. Wang Gang hastened Meizhou Dongpo's standardized management after 2000, realizing direction standardization, processing and creation standardization and service standardization. 2013 was important to Meizhou Dongpo the year. On December 18, 2013, Meizhou Dongpo Beverly Restaurant in Los Angeles was opened, and "Wangjiadu" set products of Meizhou Dongpo were also sold at various supermarkets in the U.S., indicating a measure of internationalization taken by Meizhou Dongpo. Regular chain, standardization international development and strategy are priorities of the case.
PUBLICATION DATE: December 31, 2014 PRODUCT #: TU0076-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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