After the establishment of the first Meizhou Dongpo Restaurant in Beijing in 1996 the company has expanded globally through standardized quality food product, with over 20 million consumers across the world. This expansion led the company to transform from a restaurant to a group of six other business units which now generating a revenue of over 1.8 billion RMB annually with employing around 8000 employees.
The year 2000 derived the enterprise on the track of rapid growth, when the company started to embrace all the opportunities of the market. The functions of the business by 2013 was restaurant management, food processing and sales, catering services, the company formed the headquarter in Beijing including logistics center and central kitchen.
This case track the path used by Wang Gang in the starting-up process and analyze how did Meizhou Dongpo became the market leader in the catering industry with its excellence leadership. Unlike other entrepreneur history that often include the well-educated talent, key financial support from numerous capital institutions, employed manager, high technology, and introduction of brand new business model, Meizhou Dongpo entrepreneurship history is relatively different.
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