Meizhou Dongpo is a large catering group in China. On June 6, 1996, the first Meizhou Dongpo Restaurant was introduced in Beijing. The enterprise entered the level of instant development in year 2000 and established Beijing Meizhou Restaurant Management Co. In June 2003 the business enfolds the restaurant management, catering services, food processing and sales, with its head office in Beijing. By the end of 2013, Meizhou Dongpo Group covered six company kinds.
This case centers on the starting-up process of Meizhou Dongpo Group by Wang Gang. Meizhou Dongpo has grown from a small eatery into one of top 100 catering firms in China. This easy and arduous entrepreneurship story has been occurring in the last decade in the conventional catering industry that is highly competitive. High technology, well-educated talent, employed manager, brand new business model and financial support from bank or venture capital institutions are unavailable in the entrepreneurship history of Meizhou Dongpo. The case is a great attempt to assess how did Wang Gang rule and create a catering empire by his leadership that is exceptional?
PUBLICATION DATE: December 31, 2014 PRODUCT #: TU0074-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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