Describes the company's year-long efforts to move from a medical company selling products to doctors to work with patients with chronic end-stage disease, the medical technology company, providing lifelong solutions for people with chronic diseases. With the new trend setting vision, CEO calls for business plans to realize this vision. Allows readers to analyze a business plan and make recommendations for funding.
rewritten version of the earlier supplements. "Hide
by Lynda M. Applegate Source: Harvard Business School 29 pages. Publication Date: September 24, 2006. Prod. #: 807051-PDF-ENG
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