In the five-year effort, Health Industry Manufacturers Association (HIMA) tried to influence the policy of the government's health in Japan. In 1993, HIMA mobilized in response to the concerns, the Japanese government plans to focus on the U.S. medical devices industry. The case describes how HIMA leverage external pressure from the U.S. government to ensure the release of the new rules, to make a difference in the Japanese product approval process, and to avoid deep cuts in reimbursement prices for medical devices in Japan in 1994 and 1996. HIMA is opposed to the new price reduction pressure and understands that its external pressure strategy is proving to be increasingly inadequate. Rewritten version of the previous case. "Hide
by Michael D. Watkins Source: Harvard Business School 17 pages. Publication Date: June 30, 2004. Prod. #: 904018-PDF-ENG