This case determines the circumstances that led the City Council of Denver, Colorado to review outdoor marketing limitations on the medical cannabis business in the year 2012. It's written as a viewpoint of Michael Elliott, executive director of Medical Marijuana Industry Group (MMIG), a trade group representing more than fifty Colorado businesses.
Medical Marijuana Industry Group Outdoor Advertising in Denver Case Study Solution
The MMIG was set up in 2010 "to help protect and advertise the Colorado medical cannabis regulatory framework, serve as a source for policy developers, and safeguard the rights of medical marijuana patients. The different choice facing Elliott and the MMIG was whether to support the Council's projected proposal (completely restricting outdoor marketing within 1000 feet of parks, schools, and daycares), resist the motion, or produce an alternate proposition for regulating outside advertising in Denver.
PUBLICATION DATE: February 09, 2015 PRODUCT #: NA0319-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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