Media Industry: The Road Ahead for Sanmarg Hindi Language Daily Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: December 01, 2016
The case provides the issue of Vivek Gupta, director Sanmarg pvt restricted as he considers the road ahead for the 70 years of age Hindi daily-Sanmarg. Locateded in Kolkata and dealing with the Hindi literate of west Bengal, Sanmarg likewise releaseded state level versions from Bihar, Orissa and Jharkhand. The 16 page daily paper had actually remained consistent in its offering and just recently had actually come out with an online variation. Or would it be simpler to tap the untapped capacity of surrounding states? Remodeling or market growth, exactly what was the best course for Sanmarg?
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