"Media General and Balanced Scorecard (A)" (UV1135) describes the impetus for and the implementation of the Balanced Scorecard (BSC) in a large, public, multi-media news organization. Case B (UV1137) is a situation where the business unit manager BSC refers to the region, to assess the possible causes of decreased income quarterly. "Hide
by Mark E. Haskins, Darrell Eakes Source: Darden School of Business 5 pages. Publication Date: June 5, 2008. Prod. #: UV1137-PDF-ENG
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