Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making Case Solution
Abstract:
One of the essential issues in marketing judgment making is how to determine the efficiency of marketing actions, for example, the result of short-term price promos on sales. Marketing supervisors are typically not able to define the exact impacts of exactly what they are doing, and rather rely on user-friendly price quotes of the effects of their selection making or, even worse, on commonsensical arguments to match ill-conceived cost-plus rates techniques.
Pedagogical Goals:
This workout supplies trainees with a hands-on tool to determine the result of price promos. It enables trainees to deal with genuine store-level scanner information of the sort that sellers are gathering store-by-store on an once a week basis. Trainees approximate advertising and routine price flexibilities of need for 2 disguised soda brand names.
This is just an excerpt. This case is about Marketing
published: 01 Mar 2006
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