Abstract

The paper discusses the effect of globalization.Plus the risingtrend of environmental sustainability resulted, as a social change in US, Europe and UK. The trend has been on the verge of rise, due to rising awareness about ozone depletion and the adverse effect of carbon dioxide footprints.Emitted by the corporations,while producing the products. It has been seen that the activities of the corporations,such as emission of chemical in air, draining of toxic material in sea,, oil spills and deforestation has effected ecosystem of the environment.Which directly effects the health of the human living in the area. Also, such activities have given rise to chronic diseases and scarcity of clean water.Leading to rising awareness, and call for sustainable procedures on practices by the big corporations.On the other hand, corporations like Chevron-an oil producingcompany, has analyzed the trend and transformed practices, by making it more sustainable. In order to mitigate the riskposited to its operations, due to environmental and social change. In doing so, the company has incorporated the Eco-friendlypractices into its functions.To align and synchronize the market change, also sustain its market share and market position in the long run.
Measuring Environmental Risk Harvard Case Solution & Analysis

Keywords: Sustainability, Eco-Friendly, Chevron, Environmental risk, Social Risk.

INTRODUCTION

Over the period oftime, since aftertheemergence of millennial in the market place. Asthey are taking hold of major populationin USA and Europe.The value and consideration towards the sustainability of business activities, has become the primefocus of the company as well as people. In doing so, the idea of eco-friendly and environmental friendly has popped up immensely in the market, as a result of ozone layer deletion and disturbance of ecosystem.

Also, due to the increasing social awareness in the society. Also, about responsibility of the company, to secure the land and sea from the hazardous emissions.Pressure has been built on many companies, to make their processes and operations, eco-friendly and sustainable.In order to retain its market share, and match with the change in market behavior.For many years, companieshave started playing its role in Cooperatesocialresponsibility,which offsets the damage incurred by these corporations in the society.Since,theawareness about the social and environmentalfactors are increasing in themarket(Buhovac(, 2014).It is making the consumers to transform its needs and demand according to the change,to offer its role in sustaining andbalancing the ecosystem.

In doing so, consumer are seen to utilize, such products and services that are eco-friendly.Thatimpacts the society and environment, at minimal or zero level.Seeking the change in consumption level,customerbehavior and market trend.Many corporations like Avillion and Chevron, has transformed its business strategies, in order to match with the change. Since, oil and energy are produced and distributed.Emittinghazardous gases and chemicals,byutilizing the fossil fuels.The effective use and control over usage, is seen as the prime responsibility of the corporation in maintaining the ecosystem.Which again will reflect the health and continuity of lives, with enough resources till the end. According too many researches and studies,oil and gas reserves are on the verge of depletion.The effective usage of theseresourceshas to be planned,in order to continue the operation in a sustainable way in the society.Also, due to the change in market, many companies has redesigned its business strategies and ongoing goals &objectives.Along, with eliminating such products and services from the portfolio that remain to be the start product at time, but does not synchronize with the market change anymore....................

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