"MDCM, Inc (A): IT Strategy Synchronization" deals with the development of IT strategy and set of objectives and IT in alignment with corporate strategy. In particular, in the case describes the company, which is growing rapidly due to global acquisitions. As a result of these acquisitions, the new conglomerate, not to respond to the competitive environment. Therefore, the company has launched a new strategy for the transformation is called Horizon 2000, but it has yet to develop a strategy in the field of IT. Students decide the case by applying business management structure and purpose to develop executive level IT strategy for the company. This case is the first in a series, the second case "MDCM, Inc (B). Strategic IT Portfolio Management» «Hide
by Mark Jeffrey, Joseph F. Norton, Derek Yung Source: Kellogg School Management 9 pages. Publication Date: January 1, 2006. Prod. #: KEL170-PDF-ENG
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