In 1998, MD Foods, Denmark, dairy co-operative, was looking for growth opportunities, which would allow it to become the preferred provider of retail Nordic dairy. Options discussed included the expansion of existing markets and expansion into new markets, or growing food through alliances and innovation. Experience in the UK, a subsidiary of the company has demonstrated that both the food sector consolidated, as a supplier of choice becomes more difficult. Products and services, innovation is the key to survival. "Hide
by Ray A. Goldberg, Carin-Isabel Knoop, Cate Reavis Source: Harvard Business School 22 pages. Publication Date: December 10, 1998. Prod. #: 599052-PDF-ENG
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