Don Thompson became CEO of McDonald's in July of 2012. McDonald's entire shareholder fell from 34.7% in 2011 to -10.75% from 2011 to 2012. Thompson is under fire to turn things around in 2013.
McDonald's (in 2013) How to Win (Again) Case Study Solution
Preceding CEO Jim Skinner's "Plan to Win" had turned the business around in the past decade, and Thompson, Chief Operating Officer under Skinner, was looking to recreate that success. Thompson was required to concentrate his efforts on ameliorating customer experience the menu, and McDonald's brand.
PUBLICATION DATE: January 03, 2014 PRODUCT #: MH0021-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Massachusetts General Hospital: CABG Surgery (B)
Normative Foundations of Business
Vermeer Technologies (E): New Beginning
Introduction of FM Radio (C): The Empires Strike Back
Mips Computer Systems (A)
Amelia Rogers at Tassani Communications (B)
Canadian Sponsorship Scandal: The Whistleblower’s Perspective
Suntech Power Holdings (B): The Post-IPO Years
Frozen
Nearly There
