McDonald's over the years to build an operating strategy based on the consistency and quality through a limited range of products. Competitive forces brought the company to a much wider range of products and services to support growth. Now, new competitors threaten to beat McDonald's on his own, the original game. "Hide
by David M. Upton Source: Harvard Business School 12 pages. Publication Date: 03 Oct 2002. Prod. #: 603041-PDF-ENG