McDonald's over the years to build an operating strategy based on the consistency and quality through a limited range of products. Competitive forces brought the company to a much wider range of products and services in order to support growth. Now, new competitors threaten to beat McDonald's on his own, the original game. In addition, McDonald `s faces unprecedented challenges in its environmental policy. The case teaches approaches and hazards associated with the flexibility and identifying opportunities that support different types of flexibility. The integration of environmental concerns into business strategy is also considered. "Hide
by David M. Upton, Joshua D. Margolis Source: Harvard Business School 22 pages. Publication Date: 09 Oct 1992. Prod. #: 693028-PDF-ENG
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