In July 2014, a Shangai television network station uncovered Shanghai Husi, a Chinese subsidiary of U.S owned food vendor, was producing low quality meat products.McDonald's had been sourcing for over two decades from the supplier and was one of its largest fast food clients. After cutting tie with Shanghai Husi, McDonald's China and its branches in Hong Kong and Japan were forced to take quite a few products from the menu due to a scarcity of vegetable and meat supplies.
McDonald's China The Expired Meat Scandal Case Study Solution
The scandal's impact was clearly represented in the inferior performance of its own sales and stock. The general belief that food produced by foreign brands was not worse than that from Chinese counterparts was dissipated by the food scare. With large foreign-owned suppliers in China no longer guaranteeing reliability, what could McDonald's China do to reinforce its supply-chain management? What lessons should it learn from the episode?
PUBLICATION DATE: January 13, 2015 PRODUCT #: HK1055-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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