McDonald `s, one of the strongest and most recognizable brands in the world, plans to expand its" world's best quick service restaurant experience "brand in the hotel industry by launching a hotel in Illinois. Industry observers view the positioning of the company at the options and the McDonald's brand extension a different class of product. "Hide
by All Vandenbosch, Ken Mark Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: December 13, 2002. Prod. # 902A21-PDF-ENG
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