McDonald's and the Environment (A) Case Solution
The business needs to choose ways to place its own about-face statement and its partnership with EDF.
McDonald's chooses to withdraw its polystyrene plastic product packaging for sandwiches and also hamburgers soon after years of protecting itself versus ecological critics. The choice happens in the midst of a six-month Place Task Force research study, with the not-for-profit Environmental Defense Fund (EDF), of McDonald's waste-management techniques.
PUBLICATION DATE: November 29, 1990
This is just an excerpt. This case is about SALES & MARKETING
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