McDonald’s and KFC: Recipes for Success in China Award winner Prize Winner Case Solution
Abstract:
In China, nevertheless, it has less than half the number of outlets and substantially lower earnings margins than KFC. How can McDonald's utilize its worldwide acumen to capture up with KFC?
kfc in china case study solution
Pedagogical Goals:
This case research studies cross border transfer of service designs in between 2 really various institutional contexts. It goes over how international companies duplicate their shown effective company design and underlying practices from U.S.A to China, a nation that is considered really various in running environment and customer behaviour. If regional adjustment appears inescapable, then exactly what needs to be altered when?
This is just an excerpt. This case is about Strategy
published: 27 Feb 2009
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