The main unique position in the industry Maytag in 1984. Maytag, far fewer players than its competitors have successfully until 1984, provides high quality products and charging a premium for it. By 1984, Maytag also trying to expand. Traditionally a manufacturer of laundry equipment, Maytag has made two key acquisitions - expanding its product line of kitchen appliances. Reviews this situation and discusses its two closest competitors, GE and Whirlpool. Provides follow-up to the major home appliance industry in 1984 (revised) and its complement, the major home appliance industry in 1988. "Hide
by David J. Collis, Nancy Donohue Source: Harvard Business School 6 pages. Publication Date: October 17, 1988. Prod. #: 389055-PDF-ENG
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