Summarizes the events, decisions and results at the firm from 1986 to 2002. The main issues are related to financial targets Maytag during this period, its inability to reach them, and the likely reasons for the refusal. Maytag, seemed to suffer from both the strategy and the challenges of strategy implementation. Structural evolution of the industry has not made the task easier for the strategy Maytag in this period. The question remains of how Maytag will fare in the future, and that its senior managers have to do. "Hide
by Suzanne Allen, Steven Allen Source: Babson College 13 pages. Publication Date: December 4, 2003. Prod. #: BAB047-PDF-ENG
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