While the Internet is the perfect market for specialized services, its strategic potential is not fully realized. In particular, multi-seller (or "cross retail") partnerships are the key to a large extent unexplored Internet strategy for mass customization set of goods or services with value-added solutions for individual customer needs. Uses the example of successful mass customization to promote cross retailers as a comprehensive strategy that frames the current Web initiatives, particularly in terms of customer value. Using a strategy will require understanding the driving force and the size of the mass customized "e-public services" (ie, e-tail services as well as services related to consumer products identified and sold over the Internet.) overall success of a broader Internet market will be determined not only sectoral cooperation, and the development of a rich standards that allow a very complete set of products. Moreover, service providers will be differentiated by their ability to use powerful Web interfaces a strategy that fully supports and enhances customer-driven configuration process. "Hide
by Richard T. Grenci, Charles A. Watts Source: Business Horizons 10 pages. Publication Date: March 15, 2007. Prod. #: BH226 -PDF-ENG
Related Case Solutions & Analyses:
Southern State University Health System
Lomita Hospital
Carroll University Hospital
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
Salmones Puyuhuapi Spreadsheet
Note on Bankruptcy in the United States
Semprae Laboratories
The use of Social Media Marketing and New technologies in Human Resource
Tesla Motors
