Maxim was set up in 1983 by Jack Gifford and other professionals with expertise in sales and semiconductor design. The company posted $2.47 billion in sales in 2011, with 9,300 workers, and 35,000 customers worldwide. Maxim had developed expertise in designing and fabricating highly integrated analog and mixed signal semiconductors. Maxim set up a technology design center in Bangalore in 2006.
Maxim in India A Case Study Solution
The Bangalore centre had grown over the years and moved up the value chain when it comes to contributing to technology design at Maxim. Head of India Businesses, Gopal Krishna, had joined Maxim in 2009. In mid-2011, Gopal Krishna was contemplating the brand new context that Maxim faced in India. India had been a location that contributed while India as a marketplace seemed increasingly attractive to design in Maxim. As a beginning step towards investigating this opportunity, Gopal decided to engage with the marketing faculty at Indian Institute of Management Bangalore who chose to examine the medical diagnostics space in India for value exchange chances. Develop a strategic plan and the management team had to identify attractive market opportunities to enter the Indian medical diagnostics marketplace.
PUBLICATION DATE: January 18, 2016 PRODUCT #: IMB547-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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