Connoisseurs and Mughal is "virtual" marketing-consulting firm of about 40 professionals. The processes by which its founder, Paige Arnof-Fenn, studying business, building electrical network of industry experts and potential customers, and uses this experience to create a new company that fulfills their career and life goals, and provides a wide range of options for dealing with consultants. Based on its experience and its network, it creates a high-quality marketing consulting operation that offers her and her advisers stable complex work, rewarding income, personal autonomy and flexibility. Because Arnof-Fenn is at the crossroads of almost all transactions, rapid growth has the potential to challenge the business model and threaten the fundamental values of the organization. "Hide
by Myra M. Hart, Kristin J. Lieb, Victoria W. Winston Source: Harvard Business School 8 pages. Publication Date: October 29, 2004. Prod. #: 805050-PDF-ENG
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