Differentiation should be the focus of marketing strategy as marketers love to educate students. Meanwhile, what occurs when a business's competitive set is shared by customers that are analogous, sensed differentiation is delicate among competitions, and loyalty is a matter of days gone by?
Mauboussin Japan A French Gem in Asia Case Solution
This was a problem the French high-end jeweler Mauboussin undertook: how to leverage its iconic brand to get new clientele and abroad, and through channels that are novel, while safeguarding the picture of high-end goods established on the myth of exclusivity and infrequency? The instance was planned and used for the latter portion of a global MBA promotion course and also would work nicely in most international business classes.
PUBLICATION DATE: August 13, 2013 PRODUCT #: UV6732-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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