IMD-3-1630 © 2005
Robertson, David; Crawford, Robert J.
Mattson; situated in Silicon Valley; California; is an independent designer of brand-new items for the food and drink market. Mattson develops; establishes; and brings to market brand-new drinks; treats; frozen meals; and lots of other food and drink items as a specialist to the big manufacturers in the market. To check brand-new techniques of establishing items; Gundrum develops a contest - to establish a much better cookie - and commissions 3 groups: one utilizing Mattson's standard hierarchical group structure; one utilizing open source (OS) advancement; and a 3rd utilizing severe shows (XP).
Mattson Project Delta (C) Case Solution
It likewise reveals the power of reaching throughout market borders to discover brand-new concepts; not simply for items however for company procedure and structure. 2) Problem fixing (internal generation of brand-new responses to issues) and option finding (external expedition for existing options to issues) can each be important in various scenarios and at various phases in the development life cycle. 4) Prototyping can be used not simply for brand-new items; however brand-new structures and procedures for development.
Subjects: Innovation; Product development; Food; Contest; Open innovation; Open source; Extreme programming
Settings: USA; Food and beverage (F&B); 70+ employee-owners; 2005
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