In the summer season of 2007, Mattel, the biggest toymaker in the United States, made a number of recalls of products that had actually been made in China. The remembers led not just to a sharp decrease in Mattel's sales however likewise to public hearings in the United States Congress, which considerably influenced Mattel's credibility. Like other toymakers, Mattel has actually been moving its production abroad, contracting out the manufacture of elements and parts.
Mattel's Strategy after its Recall of Products Made in China Case Study Solution
65% of Mattel's products are made in China. In contrast to its rivals, nevertheless, Mattel has actually comprehended the significance of quality control in this relocation/outsourcing procedure.
PUBLICATION DATE: February 11, 2009 PRODUCT #: HKU810-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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