Mattel and the Toy Recalls (B) Harvard Case Solution & Analysis

August 14, 2007 the U.S. Consumer Product Safety Commission (CPSC), in cooperation with Mattel announced five different recalls toy company Mattel. September 4, Mattel announced three more recalls. Some of them were due to the use of lead paint, and others had small magnets falling out. (B) describes the case of handling recalls and its consequences, such as consumer outrage, media control, state intervention, and the impact on China. Also, discuss design flaws for which large companies are responsible toys. (B) If there are a lot of questions, such as who the stakeholders are Mattel, what values ​​should Mattel, and whether Mattel should review its strategy in China. "Hide
by Hari Bapuji, Paul W. Beamish Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: February 21, 2008. Prod. #: 908M11-PDF-ENG

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