In the spring of 1999, Matrix Semiconductor was a young startup to the point that the founders considered a major technological breakthrough. For more than a year, the company has focused almost exclusively on his invention for the 3-D semiconductor memory chips, which offer reasonable performance in the selling prices are significantly lower than competitive and substitute products in the market. As the company neared the end of its first prototype, the founders recognized the need for a more holistic business strategy of the organization. Marketing Director Dan Steere recently joined the matrix. In his new role, he asked to help identify practical parameters of 3-D product, choose which markets to target, and decide on the appropriate business model for the company. After evaluating the alternatives available to the company, it discusses the importance of strategy and strategic decision-making, even in the early stages of the company. Also highlights some of the success factors and pitfalls young companies need to decide how they are preparing to focus on the development of a new legal business. "Hide
by Robert A. Burgelman, Robert Siegel, Lyn Denend Source: Stanford Graduate School of Business 28 pages. Publication Date: July 30, 2004. Prod. #: SM126-PDF-ENG
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