This is a supplement to Matchstick Inc. (A), product 910A19. Students are introduced by the cases to how brands are beginning to set in place non-traditional advertising, including word of mouth campaigns. The creator of Toronto-based Matchstick Inc. is working on a campaign for the Ketel One vodka brand.
Matchstick Inc Word of Mouth Marketing (B) Case Study Solution
Ketel One, handled by Diageo, a world-wide beverage company, is trying to increase its recognition and sales in the Canadian market. The brand supervisor of Ketel One has turned to Matchstick to create awareness among its elusive target audience.
PUBLICATION DATE: September 17, 2010 PRODUCT #: 910A20-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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