Any company can learn how to more effectively compete with stronger rivals in the concept of balance in terms of attack. Balance principle judo strategy, which emphasizes the importance of the initiative and the formation of competition in such a way as to make it easier to win. Instead of being thrown on the defensive, successful judo strategists learn to interact with powerful opponents of development of three methods: capture your opponent, avoid eye for an eye, and push when pulled. These methods are illustrated with various examples drawn from both the new and old economy companies. "Hide
by David B. Yoffie, Mary Kwak Source: California Management Review 18 pages. Publication Date: January 1, 2002. Prod. #: CMR219-PDF-ENG