MasterCard: Driving Financial Inclusion Harvard Case Solution & Analysis

Ajay Banga,MasterCard CEO was investing considerable time and focus to financial services or banking in countries all over the world with large underserved people, to boost financial inclusion among individuals with historically no access. The attempt comprised partnerships with governments and banks to issue MasterCard branded debit cards to millions of individuals. Fiscal inclusion could potentially help these individuals by raising financial literacy, building credit records, improving savings rates, providing accessibility to loans and other financial products, and, generally, by increasing the economic opportunities for all these recently banked consumers.

MasterCard Driving Financial Inclusion Case Study Solution

And by further addition of customers, its bottom line potentially could grow. Questions were raised by fiscal inclusion for MasterCard. The management time plus focus well spent given the low returns expected from added millions of mainly quite poor customers? What dangers might MasterCard fall upon-especially in some states where citizens resented their government partnering with and supplyingpersonal data to a big U.S. business?

PUBLICATION DATE: October 28, 2014 PRODUCT #: 515035-HCC-ENG

This is just an excerpt. This case is about SALES & MARKETING

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