IMD-3-1527 © 2005
Cordon, Carlos; Marchand, Donald A.; Pahwa, Atul
MAS is an apparel provider to the world's leading brand names. The case looks at how MAS must be arranged to finest date client needs in a quickly altering; fashion-driven industry where both speed and versatility in operations are important to success.
How vertically incorporated should MAS end up being? How should MAS handle and deploy its IT systems to enhance understanding sharing and details management abilities throughout the company; and maybe make every effort for a competitive edge?
Subjects: Victoria's Secret; Apparel; Textile; Nike; Gap; Marks & Spencer; Supply chain; IT; Information Management; Design; Manufacturing; Asia; Vertical integration; Horizontal integration; Sri Lanka; Family business; Joint venture; Product development
Settings: Sri Lanka; Asia; USA; Europe; Textile and apparel manufacturing; US$500 million; December 2004
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