These vignettes follow Mary Simmons as she advances through her career in the marketing field at the Procter & Gamble and then subsequently when she initiated her personal consumer product corporation.
Mary Simmons (B) Case Study Solution
In both the vignettes, Mary is confronted with an ethical predicament concerning the promotion of the products she represents and has to decide the best course of action.
PUBLICATION DATE: August 02, 2010 PRODUCT #: E382B-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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