Martin Blair Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

ANSWER TO QUESTION #1

Martin Blair has an innovative and creative personality. With his creativity and hard work, he has led his business to touch the peak of success. Blair had a passion of opening a restaurant, he had made his back breaking efforts to fulfill his passion. Passion is a principle of innovation, as it propels the ideas and motivates a person to implement those ideas efficiently and effectively.(THE ESSENCE OF INNOVATION: 5 PRINCIPLES, n.d.)

Moreover, he has decided to attract and please his customers by innovation and creativity in order to capture a good market share in the entire industry. In order to bring uniqueness and innovation to attract his customers, he has placed a wood burning oven in his first venture named Pizzetta. Wood burning oven is very rare in the market and very few people are aware of it, therefore he thought that using this would bring some uniqueness in his products.

Moreover, he has always made plans and strategies to run his business. He has a systematic way of searching opportunities as well as he has an ability to turn the opportunities into the innovations effectively. Before initiating his second project named Viva Italia, he has completely analyzed the location of the business as well as he has also turned the opportunities of those locations into innovations. This trait is also depicted by the individuals who are creative and innovator. (Innovation and creativity in organisations, n.d.)

Unlike other restaurants, he had developed a distinctive and appealing infrastructure, in both of his ventures. Moreover, he does not offer traditional food which he thought was cliché in his country. According to him, he must offer some unique ingredients which bring new choice to the customers and hence, the customers would be attracted to his restaurants.

ANSWER TO QUESTION # 2

Currently, Martin Blair is intended to expand his business by franchising its outlets. He thinks that this is the most convenient way to expand its business as well as to capture a good market share. There are few decisions which he has to make before opting for franchising. He needs to decide whether he should franchise either of his restaurants or both.

He is of the view that if he franchises his business, then he would have to tackle and manage with more and more responsibilities as he would not be having the only responsibility of serving food to its customers in order to please them. He also needs to help its franchise workforce in building up their location, excellent preparation of food, different ways to ensure best quality as well as the ways to deal with customers in order to please them.

Therefore, he needs to consider whether franchising would change the scope and objectivity of business or not, if it changes the scope of the business then he needs to know the extent of deviation of scope and objectivity from its original business.

He also needs to decide that whether this is the right time to franchise its businesses or he needs more experience in his business before franchising them. He is aware that franchising would require capital. He needs to determine the amount of capital needed to finance the franchising concept. Moreover, he also needs to determine the sources from where he could arrange the required capital.

Martin Blair’s both ventures have few different character sticks. Pizzetta is very simplified business as compared to Viva Italia. The operations of Viva Italia are larger and of more complex nature than Pizzetta. Viva Italia has more variety of food offerings as well as the products are also subject to frequent innovations to retain the existing customers as well as to attract the other potential customers, whereas Pizzetta does not requires much innovation in its food as its core food offering is pizza only.

Viva Italia is generates higher revenue as compared to Pizzetta, as the monthly revenue of Viva Italia ranged from $133000 per month to $196000 per month over three months period. On the other hand, the monthly revenue of Pizzetta ranged from $27000 per month to $70000 per month over seven months period.

Since Viva Italia is more profit generating, huge and complex business than Pizzetta, therefore, Martin is more conscious while making business strategies of Viva Italia.......................

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