General Director Kelly Brown struggles with the design and deployment of a new compensation system to promote cooperation needed to support the new strategy of the firm. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include the executive position, which requires much more collaboration, a higher level of interaction with customers and more strategically-minded consultants than their traditional work PR. This is a "B" in case the company is focused on elections should be about the deployment, including how to measure aspects of the consultants that performance management systems and processes to support a system of compensation and who should have the right to make decisions on consultants' variable compensation. "Hide
by Heidi K. Gardner, Kerry Herman Source: Harvard Business School 4 pages. Publication Date: May 24, 2011. Prod. #: 411099-PDF-ENG
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