In response to the latest trends in food retailing, supermarkets Marsh completed an intensive 65-week study of the 5-supermarkets in the Midwestern United States. The study tracks the sales, profits, space and dynamics of the entire store promotion: dry grocery, general care goods, health and beauty, and perishables. (This information is provided in the case of exhibits.) Management expects that the study will provide insight into how and why the products sell, identify product categories greatest strategic significance and place inefficiencies in store operations. "Hide
by Raymond R. Burke Source: Harvard Business School 20 pages. Publication Date: November 2, 1993. Prod. #: 594042-PDF-ENG
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