The case describes the journey of Gilles Morel, vice president of Mars Central Europe as he tries to create a culture of innovation in the organization. It becomes clear that the problem is not just about creating the infrastructure and systems. it's also to get people to commit to innovation agenda Mars. As Gilles Morel make innovation work each? "Hide
by Cyril Bouquet, Julian Birkinshaw, Ken Mark Source: IMD 15 pages. Publication Date: February 23, 2010. Prod. #: IMD703-PDF-ENG
Related Case Solutions & Analyses:
Jean-Claude Biver & the Relaunch of Hublot (B)
Berkshire Hathaway Inc.-Intercorporate Investments (B)
TSE International Corporation
San Patrignano Community (C)
EasyEverything: The Internet Shop
Barcelona business plan
The Nissan Corporation
Step Smart Fitness
Aldi Brand
Target Corporation: The Canadian Decision
