Proposals with the decision to split into two companies: Marriott Marriott International and Host Marriott. Marriott faced problems due to lower real estate valuation. At the time of the case, it has a significant amount of assets in hotels, he planned to sell. The problem makes it difficult to conduct Marriott growth strategy. In addition, the company's market value has declined significantly. Reorganization proposed in the case is designed to address these problems. "Hide
by Steven R. Fenster, Roy Burstin Source: Harvard Business School 31 pages. Publication Date: Mar 03, 1994. Prod. #: 294090-PDF-ENG
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